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Jay-Z Announces New Marijuana Brand Monogram

Jay-Z has announced his first marijuana line called Monogram, which will be released by Caliva, the California weed company he joined as chief brand strategist last July.

According to a press release, the brand seeks to “redefine what cannabis means to consumers today” with “careful strain selection, meticulous cultivation practices, and uncompromising quality.” While Hov has also launched a website and Instagram account to tease the new line, he hasn’t revealed any details about Monogram's strains or other products. It’s also unclear when the brand will arrive in dispensaries and whether it will only be sold in California or in other states where weed has been legalized.

source: complex.com

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