SHOCK-G / DIGITAL UNDERGROUND
DIGITAL UNDERGROUND HAVE SOLD OVER 10 MILLION ALBUMS AND RECEIVED MANY AWARDS INCLUDING A GRAMMY NOMINATION.
Rapper, producer, musician, cartoonist Shock-G is the mastermind behind multi-platinum artists Digital Underground. Formed in Oakland in the late '80s, DU dropped their first single, "Your Life's a Cartoon" b/w "Underwater Rimes," in 1988, generating sufficient notoriety to land a deal with Tommy Boy. “Underwater Rimes” went to #1 in Amsterdam, Holland. While the second single, "Doowutchyalike," charted in Europe, it was "The Humpty Dance"-featuring Shock's Groucho-nosed alter ego, Humpty Hump-that propelled the group to platinum status in the US.
Sex Packets (1990), the album that followed, rewrote the book for funk-based hip hop with its extensive use of George Clinton grooves, anticipating by two years the sound Dr. Dre would use to anchor The Chronic. '91 saw DU in the Chevy Chase/Dan Aykroyd comedy “Nothin' But Trouble,” performing the hit "Same Song" from “This is an EP Release.” This was also the recording & big-screen debut of 2pac, for whom Shock would later produce the hits "So Many Tears" & "I Get Around." Subsequent albums for Tommy Boy include Sons of the P (1991), featuring the smash "Kiss You Back," & “The Body-Hat Syndrome” (1993). DU has since dropped two indie discs, “Future Rhythm” (Critique 1996) & “Who Got the Gravy?” (Jake 1998), as well as “The Lost Files” (1999), a collection of rare & non-released tracks available exclusively through the group's web-site, ShockG.com. They continue to record & tour, having earned a reputation as a live act without peer on the hip hop club circuit.
In addition to 2pac, Shock has brought up a considerable amount of talent through DU, including the Luniz, Saafir, & Mystic. In 1995, Shock appeared on the Bay Area anthem "I Got 5 on It," alongside the Luniz, Richie Rich, Spice1,E-40, & Dru Down. He has also produced & recorded with such acts as Murs, DJ Quik, George Clinton, & Prince.