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Game Launching Rolex Records: Were Gonna Do It Big

While Game is gearing up to release his fifth studio album, "Jesus Piece," on December 11, the chart-topping rapper tells Billboard that he "s also been busy kicking off a brand new business venture: his own label.

"I just started a new record label, Rolex Records, and we "re going to get off the ground and see if we can move," he says.

The label is a joint venture between Game and fellow rapper, Stat Quo. "He was signed to Aftermath with me in the beginning. Now we "re business partners, which is cool because he was a good friend of mine and he "s just as equally music smart so we "ll see how it goes," says Game.

"Jesus Piece" fulfills the rapper "s contractual obligations to Interscope and it looks like he will be handling his future releases on his own terms going forward. He confirms to Billboard that he is planning to use the label as an outlet to put out his new music, adding "that is the idea behind it."

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