Diddy partners with WWE "s Be a STAR initiative to combat bullying.

Diddy has a new cause. The mogul appears in a new video for WWE "s Be A STAR anti-bullying initiative.

The man born Sean Combs calls bullying a "very serious" issue in the 60-second clip. "No matter the form or the location, it "s gotta stop," Diddy, a Be a STAR ambassador, says in the video. "Remember, we "re all in this together. So, look for help. It "s out there. If it "s not you being bullyied, help somebody who is...Be a star and stand up to bullying."

WWE Chairman and CEO Vince McMahon released a statment celebrating Diddy "s partnership with Be a STAR. "WWE is proud to continue its partnership with Sean "Diddy " Combs and join together to put an end to bullying," McMahon said.

Diddy isn "t the only rap connection to Be a STAR, though. The businessman wears a shirt from Damion "D-Roc "s" Butler "s Invisible Bully clothing line in the video. Butler was one of the late The Notorious B.I.G. "s best friends.

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