Snoop "s
ever-growing brand continues to expand with his latest venture.
In recent weeks, there has been talk of Snoop Dogg endorsing alcoholic beverages,
as well as potentially starting a Hip Hop-style "X-Factor" show. Now,
Snoop turns his attention to fragrances.
The rapper was recently named a spokesperson to FragranceRebel.com, which sells
Parfums de Coeur fragrances including BOD Man, Body Fantasies and Designer Imposters,
according to theboombox.com.
Snoop appears in the company "s latest viral campaign, titled "Don "t Be
a Sucker." The ad show Snoop using the products to graffiti over other
fragrance ads, rapping, "don "t waste bank on swanky stank."
Visitors of the website may also enter a sweepstakes for a chance to win tickets
to Snoop "s upcoming "Doggumentary" tour.
"We could not be more thrilled about the launch of FragranceRebel.com,
and working with Snoop on the "Don "t Be a Sucker " campaign was an honor -- and
really fun," said social commerce agency Dotbox CEO Ashley John Heather.
"He strongly agrees with us -- given the current economy, it "s time for
consumers to rebel against overpriced fragrances. By heading over to Fragrance
Rebel "s new modern and sexy site, consumers can enjoy amazing offers on affordable
high-quality scents."
by SLAVA KUPERSTEIN posted May 21, 2011 hiphopdx.com
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