Written by Tanya Du "Shay
Tuesday, 21 September 2010

7-Eleven, Inc. has scored Snoop Dogg as the fourth designer in their charitable "Coffee Cup With A Cause" program. Proceeds from Snoop "s cup will benefit the Snoop Youth Football League (SYFL), a Los Angeles-based football club founded by the entertainer himself six years ago to help inner-city kids spend their free time in a healthy, safe environment. Snoop fans who want to support the SYFL can head into any participating 7-Eleven store across the U.S. to purchase his signature cup, on sale from Sept. 1st through Oct. 18th or while supplies last.

7-Eleven guarantees a $250,000 minimum donation to SYFL, but the support could increase depending on the number of cups sold. Consumers can increase the contribution by purchasing the cup. To celebrate 7-Eleven "s donation and the launch of his cup, Snoop will make a special announcement at the beginning of his SYFL team "s practice.

The kids of the SYFL program—the true beneficiaries of the donation—will learn firsthand about the program and associated donation, as well as get to be one of the first to get their hands on one of the Snoop-designed 7-Eleven cups. "We "ve been running this league for six years now with more than 3,500 kids participating in that time, but our partnership with 7-Eleven "s "Coffee Cup with A Cause " program is huge for us," Snoop said. "It means many good things are in store for the players, and the league can reach out to more kids and touch more lives."

Snoop has recently seen the seeds of his namesake league come to fruition, as four of the former players have gone on to play football at NCAA Division I colleges. "The Snoop Youth Football League serves an important role in the community by helping kids focus their energy on something positive," says Rita Bargerhuff, 7-Eleven "s vice president and chief marketing officer. "We believe our customers will want to help make a difference in the lives of these youth by supporting Snoop "s football league through his "Cup With A Cause. "" "I "m just so proud of my league and my players right now, and designing a "Cup With A Cause " is really an exciting opportunity for us," Snoop added. The entertainer plans to expand his youth football program to other cities across the country, beginning in Chicago this fall.