Mighty Mos announces a new fragrance, the Hip Hop Chess Federation enlists Asheru and Ralek Gracie, and Slacktory compiles a "Rapper Spelling Bee."

From liquor to sneakers to high tech gadgets, Hip Hop artists have becomes veritable masters of the endorsement game. Now, one unlikely emcee - Yasiin Bey, b/k/a Mos Def - has thrown his hat into the market with a new men "s fragrance Harun No. 7.

According to Soul Culture, the fragrance, on which Yasiin collaborated with Los Angeles Chace Infinite to create, marks Mos "s first foray into the world of fashion with his project the Fellowship. The fashion collective also features friend and collaborator Chris Gibbs of the LA-based streetwear store Union.

A video about Yasiin and Gibbs "s work together can be seen below. Harun No. 7 is currently available for purchase over at Union "s website.

hiphopdx.com