Between 12 albums keeping the beat for The Roots and leading the house band for "Late Night with Jimmy Fallon," you’d think Ahmir “Questlove” Thompson would have enough on his plate. But the drummer extraordinaire is now entering the clothing business, as co-founder of The Hoodie Shop on New York "s Lower East Side.

Located at 181 Orchard Street, the store "s opening comes at a cultural zeitgeist moment for the hoodie, following the shooting of teenager Trayvon Martin, who was wearing a hoodie at the time. The shop opened on Tuesday, March 20, only a day before the “Million Hoodie March” to show support for Martin and only a few days before Geraldo Rivera’s controversial comments about Martin’s hoodie sparked outrage across the Internet. "What, I gotta stroll around rocking a tux 24/7 so I can put others who are ignorant at ease?” Questlove tweeted at Rivera.

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